Ups & Downs Rectangular Concrete Watch

Exquisite béton brut craftsmanship seamlessly merges the robust texture of concrete with refined design, exuding an elegant and fearlessly urban aura—perfect for those who appreciate detail and taste equally in their work and life.

22STUDIO’s very first rectangular watch designed specifically for urban women, gently becoming part of your daily life.


Now available at a special launch price for a limited time.

May we, in the roles we play in life, not need to please others or pander to the world. It's okay to maintain our small edges; even if we can't become diamonds, we can still easily shine!

Architecture-inspired: 20 Faceted Design

Breaking away from the conventional four-sided form of traditional rectangular watches, the case design is inspired by geometry sculpture. The entire watch structure is composed of 20 mirrored surfaces, reflecting the surrounding scenery from different angles at any moment. Wear it on your wrist, and it sparkles! The watch size perfectly fits the wrist width, and the naturally draping strap secures the watch comfortably. The strap's angle echoes the lines of the case's sides, ensuring a very comfortable fit.

Ups & Downs Design: As Three-Dimensional as Life

Imagine yourself tiny, walking through the architecture on your wrist—you’ll find an interesting journey of ups and downs. The concrete dial features 12 raised or recessed slopes. More than just a timepiece, it walks with you through your personal highs and lows, witnessing your growth and transformation.

  • The Ultimate Expression of Béton Brut Craftsmanship

    Each intricate step is handmade by skilled artisans who precisely control every line and surface, presenting a clean and tactile minimalist design. "We adore concrete because it is the most honest creation." Pouring and demolding are the final steps; there's no room for concealment or repair. All colors are mixed directly into the concrete formula with no post-processing. This "béton brut technique" is authentic, direct, and leaves no room for error, highly testing the skills and craftsmanship of our workshop partners.

  • The Warmth of Handcrafting: Congealed Traces of Time

    Each concrete dial is handmade; each one is a product of time and human hands. Look closely and you’ll see tiny bubbles and color variations, capturing every moment of its creation. We hope this piece on your wrist becomes a token to remind you to stay true to yourself and move forward with grace.

Spring/Summer 2025 New Colors

Concrete Gray

Concrete-gray dial, matte case, concrete gray leather strap, yellow hands.

Do you like breaking the mold and creating your own style? 22STUDIO’s classic concrete gray paired with bright yellow hands adds a striking creative flair while retaining professionalism, perfectly suited for daily work and creative pursuits.

Milk Tea Edition

Ivory concrete dial, rose gold stainless steel case, natural leather strap, gold hands.

Its warm tones and elegant design go well with all outfits. From casual jeans and tees to light dresses, it’s easy to style and subtly express your unique charm.

Piano Keys Edition

White dial, black case, black leather strap, black hands.

Pure black and white, like the black and white keys on a piano, a combination of rationality and sensibility.This sleek contrast elevates the wearer’s professional image and highlights a love for minimal elegance.

Jazz Edition

White dial, stainless steel case, black leather strap, black hands.

Ideal for the urban entrepreneur or freelancer—independent, unbound, composed, and full of effortless charm. Whether in meetings, partner discussions, or everyday office life, this watch boosts your confidence.

Afternoon Tea Edition

Ivory dial, rose gold case, cinnamon brown leather strap, gold hands.

The champagne gold case and ivory dial create a quiet luxury. Whether with a simple dress or elegant suit, this watch brings out your impeccable taste and quiet charisma.

Ups & Downs Rectangular Concrete Watch – New Colors Now Available

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  • Minimalist Design, Classic Companion — The Perfect Gift for Her

    Each design is simple yet full of character, bringing endless charm to everyday wear or special occasions. Every 22STUDIO watch is carefully handcrafted and comes in exquisite gift packaging, making this gift even more memorable.

  • Ups & Downs Rectangular Concrete Watch – Specifications & Dimensions

    Specifications:

    Japanese quartz movement (MIYOTA 5Y20), 3 years battery life, 316L stainless steel case, high-performance handcrafted cured concrete dial, Italian vegetable-tanned leather, sapphire crystal, push-pull crown, buckle strap, 3ATM water resistance

    Dimensions:

    Case: 35mm length × 24.7mm width (23mm without crown) × 10mm thickness, weight: ~37g (including strap), crown diameter: 5mm, strap: 14mm width, 70/115mm length, 2.6mm thickness

  • 1-Year Warranty, Lifetime Maintenance

    If you have any questions after purchase, please feel free to contact us. You can enjoy a one-year warranty. After long-term wear, we can also assist with strap replacement or other maintenance issues, so please rest assured.

Ups & Downs Rectangular Concrete Watch – Full Collection

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